WE WANT YOU
TO GET THE SUPPORT
YOU DESERVE

The Agency is a full service management agency. A team of founders with a variety of skills and experiences, combined forces to create the support you deserve as an athlete, entertainment star or brand.

We look after the contractual and financial interests and help talents build their personal brand through advertising campaigns and sponsorship deals, so that they only have to focus on their careers.

OUR SERVICES

services-01

Marketing & Sponsoring

We will develop an individual strategy and brand identity for every talent. Based on the athletes profile, we will seek the right partners and brands to link each individual.

services-02

Finance & Investments

We guide athletes in their financial growth. More significant portfolios will be handled in close relation to a partner chosen with the athlete.

services-03

Legal & Risk

We’ll have legal aid inhouse for minor cases and advice. For more significant cases and contract deals, we will rely on our partner network.

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Coaching & Guidance

We want to be a safe-heaven for our athletes to communicate outside their everyday surroundings when needed, through our network of current and ex-athletes.

services-06

Tax & Estate planning

Earning money is one side, structuring money is as important. Therefor we will work out a tax planning to optimize your investments, contracts, real estate and other assets. 

"Our ideal client is a young talent that signs at the age of 16 to be supported during their career and who is still a client of us when they have reached the age of 66 to manage their investment portfolio and structure their after-career life."

Maximilien Peeters, CEO

MEET THE TEAM

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MAXIMILIEN PEETERS

Founder & CEO

After a career as a hockey player, I entered the entrepreneurial world. While running a marketing agency La Movida and a design agency Elle & M’s, I started with Alexandre Hauben, Niets, the company above Botaniets, the zero alcohol gin.

But something was missing, a company with a link to sports, my first true love. So The Agency was born during the Covid 19 pandemic. I wanted to assemble people who already performed in their line of business, and get them together in one company.

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HERMAN BOGAERTS

Lawyer EN / NL

“We will protect all that is important and precious to you. You can focus on developing your talent, we will focus on protecting it!”

Specialized in business and private law.

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GUY SAN BARTOLOMÉ

Lawyer ES / FR

“The world of sports is very difficult. Besides the pressure to perform, athletes have to think about their after career. We at The Agency want to unburden our talents of any possible stress which is not sport- of performance-related.” Special in sports law and M&A.

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FRANK SICKMAN

Estate & Financial Planner

“Among other things, we want to watch over the development of each athlete’s future, for example, by carefully weighing all the pros and cons of each investment offer for each individual athlete, or have other investments in mind, so that they can enjoy it after their relatively short careers. This way, our athletes can focus on their sport without any worries and relax with their family and friends in the little time they have left.”

Ex top-athlete in tennis.

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ALEXANDRE HAUBEN

CMO & Chief Brand Development

“We will protect all that is important and precious to you. You can focus on developing your talent, we will focus on protecting it!”

Specialized in business and private law.

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THOMAS VAN DEN BALCK

COO & Talent Manager

“After my career as a hockey player I always kept my passion for sport. Next to coaching Belgian youth teams and the first team of Royal Léopold Hockey, it is my ambition to help talents develop on and off the pitch by blending in my passion and knowledge."

Ex top-athlete in hockey.

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ALINE ZELER

Head of Female Departement & Talent Manager

“As a record international and captain of the Red Flames, I have always been very active in the sports world and I certainly wanted to stay involved after my career as a player. In addition to my role as head coach of Charleroi, I wanted to be part of this ambitious project which arose at the right time in my career.”

Ex top-athlete in soccer.

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TOM SICKMAN

Talent Manager

“During covid I have really started thinking about the things I like in life and about how everyone should pursue doing the things they love. For me, ever since I was a child has always been sports and music and as I got older, helping other people forward. At the Agency, I get the opportunity to evolve constantly, but also give talents the possibility to be their best.”

Ex top-athlete in tennis.

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Fosbury & Sons
Terhulpensesteenweg 185
1170 Watermaal-Bosvoorde
Belgium