A FULL MANAGEMENT TALENT AGENCY FOR SPORTIVE AND NON-SPORTIVE TALENTS
The Agency was formed by a team of former athletes, lawyers and marketing specialists who know how the life of a professional athlete can be.
The Agency knows exactly how to give sports stars the freedom to focus on playing sport.
By bringing together all of the management services that an athlete needs into one place,
The Agency lets you concentrate on being your best.
Our aim is to support our talents and their direct environment on all levels of life. We are a full management talent agency for athletes and people in the entertainment business. Any talent has a place in our management. The Agency is a full-service management agency and we want the best interest of our talents on the short and the long term, so that they only have to focus on their careers.
We cover the needs of our talents with our 7 departments: Marketing & Sponsoring, Legal & Risk, Tax & Estate Planning, Finance & Investments, Consulting, Coaching & Guidance and Concierge Service.
The Agency wants to be a support for its talents and their direct environment on all levels of life.
BRANDS & SPONSORS
MARKETING & SPONSORING
We will develop an individual strategy and brand identity for every talent. Based on the athletes profile, we will seek the right partners and brands to link each individual.
FINANCE & INVESTMENTS
We guide athletes in their financial growth. More significant portfolios will be handled in close relation to a partner chosen with the athlete.
LEGAL & RISK
We’ll have legal aid inhouse for minor cases and advice. For more significant cases and contract deals, we will rely on our partner network.
COACHING & GUIDANCE
We want to be a safe-heaven for our athletes to communicate outside their everyday surroundings when needed, through our network of current and ex-athletes.
TAX & ESTATE PLANNING
Earning money is one side, structuring money is as important. Therefore we will work out a tax planning to optimize your investments, contracts, real estate and other assets.
We have proven expertise in several areas. We look for solutions to improve the daily lives of our talents. We provide advice, guidance or recommendations on what to do.
We support our talents with a variety of tasks such as restaurant reservations, hotel bookings, arranging various services, recommending locations and booking transport.
Our ideal client is a young talent that signs at the age of 16 to be supported during their career and who is still a client of us when they have reached the age of 66 to manage their investment portfolio and structure their after-career life.
- Maximilien Peeters -
FOUNDER & CEO
"After a career as a hockey player I entered the entrepreneurial world. While running a marketing agency La Movida and a design agency Elle & M’s, I started with Alexandre Hauben, Niets, the company above Botaniets, the zero alcohol gin. But something was missing, a company with a link to sports, my first true love. So The Agency was born during the Covid 19 pandemic. I wanted to assemble people who already performed in their line of business, and get them together in one company."
When you choose to differentiate yourself by sponsoring or including one of our talents in your communication campaigns, you will benefit from a positive and dynamic image with a targeted community. My role will be to accompany you and guide you towards our various solutions in order to best enhance the values and interests of your company and your brands with those of our talents.
“As a record international and captain of the Red Flames, I have always been very active in the sports world and I certainly wanted to stay involved after my career as a player. I wanted to be part of this ambitious project which arose at the right time in my career.”
Ex top-athlete in soccer.
"Trained as a sports journalist, I have been in the field for many years to meet athletes and particularly football players. In addition to my activities in television, it was important for me to join a project as ambitious as "The Agency" in order to bring my expertise acquired in the media world."
“Combining over 25 years of Business Development experience with a passion for people. As a yoga and gymnastic’s coach, business owner and motivational speaker, sports and mindset play a significant role in life. Talent alone won’t win the game, work ethics will. Our goal is to offload our talent of all fringe activities, so they may focus on what they stellar at: their talent.
THOMAS VAN DEN BALCK
“After my career as a hockey player I always kept my passion for sport. Next to coaching Belgian youth teams and the first team of Royal Léopold Hockey, it is my ambition to help talents develop on and off the pitch by blending in my passion and knowledge."
Ex top-athlete in hockey.
CMO & CHIEF BRAND DEVELOPMENT
“We will protect all that is important and precious to you. You can focus on developing your talent, we will focus on protecting it!”
Specialized in business and private law.
GUY SAN BARTOLOMÉ
“The world of sports is very difficult. Besides the pressure to perform, athletes have to think about their after career. We at The Agency want to unburden our talents of any possible stress which is not sport- of performance-related.”
Special in sports law and M&A.
ESTATE & FINANCIAL PLANNER
“Among other things, we want to watch over the development of each athlete’s future, for example, by carefully weighing all the pros and cons of each investment offer for each individual athlete, or have other investments in mind, so that they can enjoy it after their relatively short careers. This way, our athletes can focus on their sport without any worries and relax with their family and friends in the little time they have left.”
Ex top-athlete in tennis.