A 360° SPORTS MANAGEMENT AGENCY
UNLOCK YOUR POTENTIAL WITH THE AGENCY
Crafted by a fusion of former athletes, visionary lawyers, born negotiators and marketing mavericks, we deeply understand the intricacies and aspirations of a professional athlete's life.At The Agency, we're not just managers; we're catalysts, turning your dreams into achievements.
Our philosophy? Let stars shine the brightest on their stage. By harmonizing every essential service under one umbrella,
we ensure that you remain focused on what you do best — play your sport with passion and precision.
OUR MISSION
Elevate every talent, whether on the field or in the spotlight. Whether you're an athlete pushing boundaries or a sensation in the entertainment realm, there's a place for you in our family. We’re not just about today; we're about crafting a legacy. With us, you'll always be ready for the present and primed for the future.
OUR SERVICES
More than just management — a holistic support system. Spanning 7 and more dedicated departments,
we're equipped to cater to every nuance of your career and life:
Marketing & Sponsoring: Elevating your brand through strategic partnerships and global campaigns.
Contract & Salary Negotiations: Expertly navigating terms to maximize your professional rewards.
Personal Brand & Media Training: Crafting your public image and preparing you for every spotlight moment.
Legal & Risk: Safeguarding your interests, before and during possible problems
Tax & Estate Planning: Structuring for success and for your future and the generations after you.
Finance & Investments: Managing opportunities behind the scenes to grow your wealth.
Consulting & New Projects: Guiding your ventures beyond the field for holistic success.
Entourage building: Based on your needs we assemble the best experts you need to become your best version.
Concierge Service: Simplifying the complexities of life and opening the doors to the pleasures of life.
In essence, The Agency isn't just a service; it's an unwavering commitment. A commitment to champion, elevate and
be the bedrock of support for our athletes, their families, and their aspirations.
CHOOSE THE AGENCY, ELEVATE TO UNPARALLELED EXCELLENCE
50+
TALENTS
20+
BRANDS & SPONSORS
2.3M
TOTAL REACH
OUR SERVICES
SPONSORING & DEALS
Our approach to branding goes beyond just visibility.
We delve deep into what makes you unique and merge it with strategic marketing campaigns, ensuring you're not just recognized, but revered.
From partnerships with top-tier sponsors to innovative promotional strategies, our aim is to resonate with audiences globally and position you as a household name that stands synonymous with excellence.
PERSONAL BRAND & MEDIA TRAINING
With the rise of social media, athletes have a direct line to their fans, making personal branding a pivotal aspect of their careers.
The Agency can employ branding experts who understand the sports landscape and can guide athletes in creating a consistent and appealing personal brand image.
Additionally, media training sessions will prepare athletes for interviews, press conferences, and unexpected media encounters, ensuring they present themselves professionally and avoid potential PR pitfalls.
CONTRACT & SALARY NEGOTIATIONS
Navigating contracts and salaries requires expertise.
At The Agency, our seasoned negotiators, backed by market insights, ensure you secure the best terms.
Every clause and figure is carefully assessed and debated.
Our goal? To ensure your talent is aptly rewarded.
With us, your financial and professional interests are safeguarded, setting the stage for a thriving career.
FINANCE & INVESTMENTS
We guide athletes in their financial growth. The world is rife with financial opportunities, but capitalizing on them requires expertise and time.
While you shine in your career, we work behind the scenes, identifying and managing lucrative investment opportunities.
By merging financial acumen with an understanding of your personal goals, we ensure your wealth grows exponentially, without diverting your focus from
your passion.
TAX & ESTATE PLANNING
Financial foresight is integral for lasting success.
We don't just structure for your immediate success, but for the lasting legacy you aim to establish.
With experts adept in the nuances of tax codes and estate laws, we craft plans that maximize your wealth and ensure prosperity not just for you, but for generations that follow in your footsteps.
LEGAL & RISK MANAGEMENT
In the dynamic world of sports and entertainment, potential pitfalls can emerge. Our dedicated legal team is on constant alert, vigilantly safeguarding your interests.
Beyond just reactive measures, we believe in proactive precautions — predicting challenges, offering timely counsel, and ensuring that at every stage of your journey, your peace of mind remains undisturbed.
ENTOURAGE BUILDING
Your journey to excellence requires more than just innate talent; it requires a team that understands and nurtures your potential. We meticulously assess your needs and handpick a team of elite professionals from various domains.
This holistic support ensures you're not just surrounded by expertise but by individuals committed to making you the best version of yourself.
CONCIERGE SERVICE
Life in the spotlight has its complexities and joys. In our dedication to luxury and ease, we've partnered exclusively with Quintessentially, the top name in bespoke concierge services.
Their unmatched network and access to elite experiences ensure we handle every detail for you. With their expertise, we offer access to life's finest moments, ensuring each day is filled with delight and luxury.
CONSULTING & NEW PROJECTS
Success isn't just about on-field excellence but also about leveraging opportunities and pioneering new ventures. Our consultants are equipped to guide athletes in launching projects and start-ups.
With a deep understanding of the industry and the entrepreneurial landscape, our tailored advice ensures that you, and your endeared ones, prosper in every endeavour you pursue.
"Our ideal client is a young talent who signs with us at the age of 16 to be supported during their career. And who will stay with us until it is time to think about the next generation by taking care of their after-career life."
- Maximilien Peeters -
MEET OUR TEAM
MAXIMILIEN PEETERS
FOUNDER & CEO
"After a career as a hockey player I entered the entrepreneurial world. While running a marketing agency La Movida and a design agency Elle & M’s, I started with Alexandre Hauben, Niets, the company above Botaniets, the zero alcohol gin. But something was missing, a company with a link to sports, my first true love. So The Agency was born during the Covid 19 pandemic. I wanted to assemble people who already performed in their line of business, and get them together in one company."
MARC LAURENT
COMMERCIAL DIRECTOR
When you choose to differentiate yourself by sponsoring or including one of our talents in your communication campaigns, you will benefit from a positive and dynamic image with a targeted community. My role will be to accompany you and guide you towards our various solutions in order to best enhance the values and interests of your company and your brands with those of our talents.
ALINE ZELER
TALENT MANAGER
“As a record international and captain of the Red Flames, I have always been very active in the sports world and I certainly wanted to stay involved after my career as a player. I wanted to be part of this ambitious project which arose at the right time in my career.”
Ex top-athlete in soccer.
HANS DEPREZ
TALENT MANAGER
“Combining over 25 years of Business Development experience with a passion for people. As a yoga and gymnastic’s coach, business owner and motivational speaker, sports and mindset play a significant role in life. Talent alone won’t win the game, work ethics will. Our goal is to offload our talent of all fringe activities, so they may focus on what they stellar at: their talent.
ALEXANDRE HAUBEN
CMO & CHIEF BRAND DEVELOPMENT
“We will protect all that is important and precious to you. You can focus on developing your talent, we will focus on protecting it!”
Specialized in business and private law.
GUY SAN BARTOLOMÉ
LAWYER ES/FR
“The world of sports is very difficult. Besides the pressure to perform, athletes have to think about their after career. We at The Agency want to unburden our talents of any possible stress which is not sport- of performance-related.”
Special in sports law and M&A.
FRANK SICKMAN
ESTATE & FINANCIAL PLANNER
“Among other things, we want to watch over the development of each athlete’s future, for example, by carefully weighing all the pros and cons of each investment offer for each individual athlete, or have other investments in mind, so that they can enjoy it after their relatively short careers. This way, our athletes can focus on their sport without any worries and relax with their family and friends in the little time they have left.”
Ex top-athlete in tennis.
Fosbury & Sons
Terhulpensesteenweg 185
1170 Watermaal-Bosvoorde
Belgium